181M
Americans took part in outdoor recreation in 2024.
Why Now
People want to be outside more than ever.
$1.3T+
The US outdoor economy exceeds $1.3 trillion a year.
10.8%
Projected annual growth for the global cooler market through 2030.
Demand meets a real product problem.
ROVR sits where that demand meets a product problem nobody has solved well: a loaded cooler is heavy, and wheels made for pavement stop working on sand. We built the wheels first and the box around them.
Roadmap
Where the capital goes.
Use of proceeds
Sales and marketing 40%
Brand awareness, retail support, customer acquisition.
Production molds & FF&E 26%
Tooling, manufacturing capacity, product scalability.
Team expansion 18%
Hiring across key functions.
Working capital 16%
Inventory, logistics, day-to-day operations.
Next milestones
01
Expand retail doors
Continue door expansion with existing retail partners.
02
Grow the ROVR platform
Bring new product lines onto the ROVR mobility platform.
03
International distribution
Expand distribution into additional international markets.
Want to be part of what comes next?
Review the offering details on Wefunder, or speak directly with Kelley if you are considering a larger investment.
The Team
Built by people who know how to build and scale.
Leadership spanning product, retail, sales, marketing, finance and customer experience.
President
Kelley Smith
President
Founded Kokopelli in 2012, acquired ROVR in 2023, and runs both brands on EOS.
Director of Marketing
Kyle Rajaniemi
Director of Marketing
National retail sales and field marketing at OtterBox and LifeProof; brand management at Yeti Cycles.
EVP Sales
Reid Goldstein
EVP Sales
40+ years in CPG across Costco, Target and Walmart, including Emergen-C, Snapware and Thermoflask.
Director of Sales
Nate Etter
Director of Sales
Finance Coordinator
Erik Barkeloo
Finance Coordinator
Social Media & Customer Service Manager
Tristan Burnham
Social Media & Customer Service Manager